Abstract: A method and a purchase intent determination and assistance management system (PIDAMS) for determining purchase intent of an anonymous shopper and providing assistance in a retail store are provided. The PIDAMS identifies an anonymous shopper, receives images of the anonymous shopper, and determines shopper attributes of the anonymous shopper within a region of interest using sensors. The PIDAMS generates an event based on a configurable dwell time threshold, determines the purchase intent of the anonymous shopper by iteratively ranking the anonymous shopper based on section attributes, transmits alert notifications, renders information on target items and offers on the target items to a store assistant who accepted an alert notification to provide assistance to the anonymous shopper, and receives and stores feedback on a communication between the anonymous shopper and the store assistant for iteratively ranking the anonymous shopper in conjunction with conversion data extracted from the feedback.