Abstract: Embodiments of the present invention provide a method, system and computer program product for automated action building in a CRM system based upon social networking data changes detected in a social network. In an embodiment of the invention, a method for automated action building in a CRM system based upon social networking data changes detected in a social network is provided. The method includes registering different customers in a CRM application for social network monitoring and detecting an event for one of the registered different customers in a social networking system communicatively coupled to the CRM application over a computer communications network. The method additionally includes responding to the event by posting an action in the CRM application for the one of the registered different customers.