Abstract: Aspects of the disclosure assist users with creative development of advertisements by converting successful advertisements into templates for use in the creation of new advertisements. The system and method suggest an advertisement to a user based on the type of content for which the user is advertising. For example, an advertisement may include a set of display criteria, and a set of creative content. The display criteria define a set of circumstances during which the advertisement may be displayed (e.g., a set of keywords that trigger the display of the advertisement). Advertisements that are particularly successful for a given set of display criteria are depersonalized and converted to templates. These templates may be provided during creation of new advertisements as suggested content.

Abstract: A system and method for identifying contrarian terms is disclosed. The system and method includes identifying a plurality of websites describing a product or service, analyzing content in the plurality of websites, the content relating to the described product or service, identifying contrarian terms based on the website content using a processing circuit, wherein the contrarian terms comprise descriptions of a product or service, associating the identified contrarian terms with a category, within which the product or service has been categorized in at least one of the plurality of websites, and storing the contrarian terms and the associated category in a memory.

Abstract: For processing multi-geo intent keywords, a keyword is identified from a webpage corresponding to an advertiser. A plurality of search queries which include the keyword are obtained. For each search query of the plurality of search queries, a determination is made whether the search query includes a location term, and in response to the determination that the search query includes the location term, the location term is associated with the keyword. A determination is made that the keyword is multi-geo intent keyword having multiple geographical locations associated therewith, based on multiple location terms being associated with the keyword. In response to identifying the keyword as multi-geo intent keyword, a determination is made that the webpage does not correspond to a single geo-location. The keyword is provided as a suggestion to the advertiser for bidding, based on the determination that the webpage does not correspond to a single geo-location.

Abstract: A system and method for identifying contrarian terms is disclosed. The system and method includes identifying a plurality of websites describing a product or service, analyzing content in the plurality of websites, the content relating to the described product or service, identifying contrarian terms based on the website content using a processing circuit, wherein the contrarian terms comprise descriptions of a product or service, associating the identified contrarian terms with a category, within which the product or service has been categorized in at least one of the plurality of websites, and storing the contrarian terms and the associated category in a memory.

Abstract: A system and method for automatically generating an online advertising campaign is disclosed. A campaign building engine receives an advertiser's landing page and determines a set of key terms. From the key terms, the campaign building engine determines classifications for potential advertising structures. The campaign building engine then generates proposed advertising structures by assigning each key word to one of the classifications. The proposed advertisings structures can then be presented to a user for selection of advertising structures of the advertising campaign.