Abstract: Disclosed is a system and method for web browsing via an image model. In one embodiment, a preview panel with cascading images exists featuring a plurality of images for a particular business and, below, a plurality of rows of images dedicated to all of the businesses. In the plurality of rows below the preview panel thumbnail images exist for each business and when a user mouses over a thumbnail image, the first row will show a plurality of additional images. The systems and methods allow businesses to build brand awareness and consequently, the invention can also provide for a payment model and results ranking algorithms that are driven by branding considerations. The systems and methods provide for a better search experience by obviating the need for users to click through to a site. The user experience may also be enhanced by utilizing color schemes that convey information to the user.