Abstract: A locator (e.g., a URL) associated with a network-based resource, such as a web page, may be customized in a manner that increases the likelihood that one or more viewers of the locator will remember and utilize the locator in order to access the network-based resource at a later time. The locator may include words or combinations of words that are associated with attributes of the network-based resource (e.g., the contents of the web page), the viewers or a context in which the locator is presented to the viewers. The words or combinations may be selected such that a length of the locator is less than a length of another locator that is permanently associated with the network-based resource. The locator may be presented to the viewers in any context, such as on a billboard, in an audio or video message, or on a shipping label affixed to a parcel.

Abstract: A locator (e.g., a URL) associated with a network-based resource, such as a web page, may be customized in a manner that increases the likelihood that one or more viewers of the locator will remember and utilize the locator in order to access the network-based resource at a later time. The locator may include words or combinations of words that are associated with attributes of the network-based resource (e.g., the contents of the web page), the viewers or a context in which the locator is presented to the viewers. The words or combinations may be selected such that a length of the locator is less than a length of another locator that is permanently associated with the network-based resource. The locator may be presented to the viewers in any context, such as on a billboard, in an audio or video message, or on a shipping label affixed to a parcel.