Abstract: An online system calculates bids for content items to display to users based on the value of a product described in the content item and the likelihood of a viewing user purchasing the product. The online system identifies an impression opportunity for an ad request and computes an expected value of the conversion and a likelihood of the conversion. The online system computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow a third party system offering the product to optimize for the value of each conversion instead of the conversion rate.

Abstract: An online system calculates bids for content items to display to users based on the value of a product described in the content item and the likelihood of a viewing user purchasing the product. The online system identifies an impression opportunity for an ad request and computes an expected value of the conversion and a likelihood of the conversion. The online system computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow a third party system offering the product to optimize for the value of each conversion instead of the conversion rate.

Abstract: One or more techniques and/or systems are provided for metadata tag evaluation. For example, a metadata tag, associated with content, may be identified (e.g., a hashtag #ML may be used to tag a social network post). A set of characters, within the content, may be evaluated utilizing a probability matrix and the content to identify an expanded metadata tag (e.g., an expanded hashtag “machine learning”). Descriptive content, such as websites, articles, social network posts, and/or other content associated with the expanded metadata tag, may be retrieved. A description for the metadata tag may be generated based upon the descriptive content (e.g., a definition for machine learning). In this way, the description, related metadata tags, and/or supplemental content may be provided to users having an interest in learning about the metadata tag.

Abstract: One or more techniques and/or systems are provided for metadata tag evaluation. For example, a metadata tag, associated with content, may be identified (e.g., a hashtag #ML may be used to tag a social network post). A set of characters, within the content, may be evaluated utilizing a probability matrix and the content to identify an expanded metadata tag (e.g., an expanded hashtag “machine learning”). Descriptive content, such as websites, articles, social network posts, and/or other content associated with the expanded metadata tag, may be retrieved. A description for the metadata tag may be generated based upon the descriptive content (e.g., a definition for machine learning). In this way, the description, related metadata tags, and/or supplemental content may be provided to users having an interest in learning about the metadata tag.

Abstract: An online system calculates bids for content items to display to users based on the value of a product described in the content item and the likelihood of a viewing user purchasing the product. The online system identifies an impression opportunity for an ad request and computes an expected value of the conversion and a likelihood of the conversion. The online system computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow a third party system offering the product to optimize for the value of each conversion instead of the conversion rate.

Abstract: An online system receives content items, for example, from content providers and sends the content items to users. The online system uses machine-learning models for predicting whether a user is likely to interact with a content item. The online system uses stored user interactions to measure the model performance to determine whether the model can be used online. The online system determines a baseline model using stored user interactions. The online system determines whether the machine-learning model performs better than the baseline model or worse for each content provider. The online system determines whether to approve the model for online use based on an aggregate normalized performance metric, for example, a metric representing the fraction of content providers for which the model performs better than the baseline. If the online system determines to reject the model, the online system retrains the model.

Abstract: One or more techniques and/or systems are provided for metadata tag evaluation. For example, a metadata tag, associated with content, may be identified (e.g., a hashtag #ML may be used to tag a social network post). A set of characters, within the content, may be evaluated utilizing a probability matrix and the content to identify an expanded metadata tag (e.g., an expanded hashtag “machine learning”). Descriptive content, such as websites, articles, social network posts, and/or other content associated with the expanded metadata tag, may be retrieved. A description for the metadata tag may be generated based upon the descriptive content (e.g., a definition for machine learning). In this way, the description, related metadata tags, and/or supplemental content may be provided to users having an interest in learning about the metadata tag.

Abstract: One or more techniques and/or systems are provided for augmenting search results with a user defined suggestion and/or for providing a user defined suggestion. For example, a venue entity may be associated with search results and/or user information (e.g., a set of search results may correspond to the Eiffel Tower). User defined data associated with the venue entity may be evaluated to generate a user defined suggestion associated with the venue entity. For example, user generated content about the Eiffel Tower, such as tips, advice, opinions, and/or other information specified by social network users, may be evaluated to determine a user defined suggestion “get tower tickets early, they sell out fast”. The user defined suggestion may be provided to a user (e.g., visiting the venue entity) and/or used to augment the set of search results. In this way, practical information, derived from opinions shared by other users, may be provided.

Abstract: One or more techniques and/or systems are provided for augmenting search results with a user defined suggestion and/or for providing a user defined suggestion. For example, a venue entity may be associated with search results and/or user information (e.g., a set of search results may correspond to the Eiffel Tower). User defined data associated with the venue entity may be evaluated to generate a user defined suggestion associated with the venue entity. For example, user generated content about the Eiffel Tower, such as tips, advice, opinions, and/or other information specified by social network users, may be evaluated to determine a user defined suggestion “get tower tickets early, they sell out fast”. The user defined suggestion may be provided to a user (e.g., visiting the venue entity) and/or used to augment the set of search results. In this way, practical information, derived from opinions shared by other users, may be provided.