Abstract: A computer implemented method of and apparatus for collecting and managing customer related information within an E-Business customer relationship management system. The customer relationship management system includes a database in which customer-related information, as well as privacy policy and privacy consent information governing the collection and use of customer related information, is stored and organized. The database includes tables containing privacy consent default values for customers of the E-Business retailer high-level privacy consent values selected by the customers; specific privacy consent values selected by the customers for a plurality of privacy categories defined by the Platform for Privacy Preference (P3P); and privacy consent values selected by the customers for different customer addresses.

Abstract: A customer relationship management system for storing and managing information for an E-Business retailer. The customer relationship system includes a database system for storing and organizing said information, a logical data model defining the manner in which said information is stored and related within the database system, and a subject area within the logical data model defining the manner in which profile information concerning web site visitors to a web site operated by the E-Business retailer is stored and organized within the database system. Visitors may include any individuals, households or organizations that are of interest to the E-Business retailer.