Abstract: Creating and delivering advertisements within wrapped packages of cards, which selectively include (i) media content, including advertisement(s) for item(s) available for purchase, (ii) application functionality and/or (iii) e-commerce related transactional services. By defining the sequence order in which the cards are navigated when consumed, wraps may deliver advertisements in the context of a “story” or “narrative”, which unfolds as the cards are sequentially browsed, similar to the turning of the pages of a book or magazine. Ads thus become more compelling. In addition, with built-in transactional functionality, advertised Item(s) can be immediately purchased without having to exit the wrap.

Abstract: Creating and delivering advertisements within wrapped packages of cards, which selectively include (i) media content, including advertisement(s) for item(s) available for purchase, (ii) application functionality and/or (iii) e-commerce related transactional services. By defining the sequence order in which the cards are navigated when consumed, wraps may deliver advertisements in the context of a “story” or “narrative”, which unfolds as the cards are sequentially browsed, similar to the turning of the pages of a book or magazine. Ads thus become more compelling. In addition, with built-in transactional functionality, advertised Item(s) can be immediately purchased without having to exit the wrap.

Abstract: Creating and delivering advertisements within wrapped packages of cards, which selectively include (i) media content, including advertisement(s) for item(s) available for purchase, (ii) application functionality and/or (iii) e-commerce related transactional services. By defining the sequence order in which the cards are navigated when consumed, wraps may deliver advertisements in the context of a “story” or “narrative”, which unfolds as the cards are sequentially browsed, similar to the turning of the pages of a book or magazine. Ads thus become more compelling. In addition, with built-in transactional functionality, advertised Item(s) can be immediately purchased without having to exit the wrap.

Abstract: Creating and delivering advertisements within wrapped packages of cards, which selectively include (i) media content, including advertisement(s) for item(s) available for purchase, (ii) application functionality and/or (iii) e-commerce related transactional services. By defining the sequence order in which the cards are navigated when consumed, wraps may deliver advertisements in the context of a “story” or “narrative”, which unfolds as the cards are sequentially browsed, similar to the turning of the pages of a book or magazine. Ads thus become more compelling. In addition, with built-in transactional functionality, advertised Item(s) can be immediately purchased without having to exit the wrap.