Abstract: The present invention relates to an improved method for serving picture images on the internet based on a different method, and in particular to an improved method for serving picture images on the internet which is capable of selling picture images for an increased price based on an anti-discount service method with respect to images having a high use frequency by determining a sale sequence of images, and when using the picture images, a place of use, a start date of use, and serial number of images are reported to an operator of a web site.