Abstract: A shift operating device is basically provided with a bracket member, a support structure, a wire takeup member, a positioning mechanism, and a control member. The bracket member is mounted to a bicycle. The support structure is removably mounted to the bracket member. The wire takeup member is movably supported by the support structure. The positioning mechanism includes first and second positioning members supported by the support structure. The first positioning member integrally moves with the wire takeup member. The second positioning member engages the first positioning member such that the first positioning member has a plurality of operating positions. The control member has a first portion movably supported by the support structure inside the bracket member and a second portion disposed outside the bracket member. The control member is operatively coupled to the positioning mechanism for changing the operating position of the first positioning member.

Abstract: A bicycle shift operating device basically comprises a bracket, a shift lever and a shift operating unit. The bracket includes a grip section having a lateral side with a shift cable guide portion. The lateral side faces towards a bicycle longitudinal center plane when the shift operating device is in an installed position. The shift lever is pivotally mounted to the bracket. The shift operating unit is mounted on the bracket. The shift operating unit includes a spool. The spool is rotated in a rotational plane in accordance with movement of the shift lever to wind a shift cable extending from the spool to the lateral side. The shift cable guide portion is arranged at the lateral side of the bracket such that the shift cable guide portion guides the shift cable along a guiding direction that is non-parallel to the rotational plane of the spool.

Abstract: A shift operating device is basically provided with a bracket member, a support structure, a wire takeup member, a positioning mechanism, and a control member. The bracket member is mounted to a bicycle. The support structure is removably mounted to the bracket member. The wire takeup member is movably supported by the support structure. The positioning mechanism includes first and second positioning members supported by the support structure. The first positioning member integrally moves with the wire takeup member. The second positioning member engages the first positioning member such that the first positioning member has a plurality of operating positions. The control member has a first portion movably supported by the support structure inside the bracket member and a second portion disposed outside the bracket member. The control member is operatively coupled to the positioning mechanism for changing the operating position of the first positioning member.