Abstract: An ornament to be attached to a vehicle body such as automobile body to indicate a mark such as the manufacturer's mark for example. The ornament is of the self-illuminating type essentially made up of a base to be attached to an outer part of the vehicle body, a lamp such as an electroluminescent panel supported by the base and a cover which is a one-piece member formed of a transparent material attached to the base so as to entirely cover the lamp with a space therebetween. By processing of its inner side, the cover has a first area which is in a pattern corresponding to the shape of the mark to be indicated and allows the light emitted by the lamp to pass therethrough but in the daylight prevents recognition of the lamp from the outside, and a second portion which is contiguous to the first area and does not allow the light to pass therethrough.