Abstract: Facilitating the provision of advertising by receiving a notification indicating a location of a roving provider of a service, and updating data associated with the roving provider based on the location of the roving provider, where a computer server is configured to provide, responsive to a search of the data, advertising that is associated with the roving provider, and where the search is associated with both the service and the location.

Abstract: Machines, systems and methods for authenticating against one or more access points, the method comprising: receiving data identifying an electronic device and destination information for forwarding a code to a user, in response to the user providing the destination information to a user interface prompt displayed on the electronic device when attempting to authenticate against an access point accessible via the electronic device; generating the code, in response to receiving the destination information and data identifying the electronic device; associating the code with the data identifying the electronic device; and forwarding the code in a message to a destination associated with the destination information, wherein the code is retrieved from the message when the message is received, receiving the code transmitted by way of the electronic device to an authentication server; and authenticating the user against the access point, in response to determining that the code matches related records.

Abstract: Tracking a conversion of a computer-based advertisement by receiving from a first software application running on a computing device a notification that a user interaction event has occurred in association with an advertisement, associating an identifier with the user responsive to receiving the notification, providing the identifier to the first software application, receiving the identifier from the first software application, and recording a conversion event in association with the advertisement responsive to receiving the identifier from the first software application.