Abstract: An apparatus (100) for packaging, displaying by hanging or standing, and storing of electrical products, batteries in particular. The apparatus (100) for packaging a product or products for display, such as a retail sales display, involves an anterior packaging member (2) and a posterior packaging member (4), the anterior (2) and the posterior (4) packaging members being mounted together, such as by seam-mounting (9), in a fitted flange configuration. The anterior (2) and the posterior (4) packaging members each have a complementary contour for accommodating the product, with the anterior packaging member (2) having a specific contour shaped to minimize rotation of the battery on display so that the logo on the battery is optimally displayed. The apparatus (100) may also include feet (40) for standing as well as a convex display contour (3).