Abstract: A recipe stand for flippably mounting recipe pages thereon includes at least one information card with information printed thereon which moves between a stowed position in which typically at least part of the information is hidden from sight and an exposed position in which the information is visible for simultaneous viewing with the recipes. The information typically includes measurement equivalents or ingredient substitutions. The stand may include a multi-ring binder which is openable for use and closable to a size which fits on a standard bookshelf. The stand may include multiple panels which are foldable between an erect position and a collapsed position. In one embodiment, a binder mechanism on which the pages are mounted is rotatably mounted on the stand between a forward position for displaying the fronts of the pages in an upright position and a reversed position for displaying backs of the pages in an upright position.