Abstract: A lotion applicator system is described for applying lotions, oils and the like to various parts of the human body. The system includes a container and a continuous lotion-carrying strip therein. The free end of the strip is accessible through an aperture in the container. Separable, disposable portions of the strip can be removed from the container and used to apply lotion to various parts of the human body. Optional clips or holders may be used to grasp and hold the ends of the strip portion being used.