Abstract: A system and method for computer automated optimal lateral alignment of a spectrophotometer over a region of consistent color on a moving media or web for maintaining consistent color and or tonal qualities of a color application production process. The system consisting of a computer operated lateral traverse mechanism affixed to the press or color application equipment that is able to move the sensor laterally in small increments across the band of the color patches on the moving web or media, marking the lateral position each time it makes a light measurement, and therefrom calculating the optimal lateral alignment or position of the sensor for maintaining consistent color or density control during the color application process.