Abstract: A computer implemented method is provided for tracking user activity across different communication networks; the method comprises receiving by a receiving device accessible on a first network, such as the internet, a request from a requesting network device, for an address on a second network, such as a telephone network or an SMS network; receiving by the receiving device from the requesting network device a combination of one or more attributes indicative of a source, such as an ad campaign, web location or keyword, that can lead a user to send a request for information over the first network; selecting a pool of addresses an addresses that is accessible on the second network; producing an association in a database between the selected address and the received attribute; and sending the selected address to the requesting network device over the first network.

Abstract: Disclosed herein is a method for managing a web-based digital media competition that includes presenting on graphical user interfaces of a plurality of first computing devices a competition between at least two digital media. The method also includes receiving at a feedback module of a second computing device competition-related input from a plurality of users via the graphical user interfaces, the second computing device being remote from the first computing device. Further, the method includes calculating a winner of the competition based on the competition-related input from the plurality of users. Additionally, the method includes modifying a status of the at least two digital media based on the winner of the competition, and modifying a status of the plurality of users based on the winner of the competition.

Abstract: Computer implemented methods of tracking client device activity on a web site are provided. Certain embodiments of tracking methods allow client device activity on one communication network (e.g. web pages viewed via the Internet) to be correlated to subsequent communications on a second communications network (e.g. a telephony network). Other embodiments include the ability to track client device activity across one or more web servers. Certain embodiments include the ability to use a limited pool of selectable addresses on one network (e.g. phone numbers) to correlate to a wide range of client device activity on another network. Reports may be generated that summarize the collected and correlated tracking information.