Abstract: A method of substituting content during a program break, includes: detecting a break in a broadcast program, and in response to the break, showing substitute content. A method of substituting broadcast content displayed on a screen, includes: determining an occurrence of a break in a broadcast content; and in response to the occurrence of the break, displaying substitute content on the screen. The method may further include: displaying the broadcast content when the break terminates.

Abstract: An apparatus for performing a substitution for a broadcast content, includes: a substitute content engine configured to detect a break in a broadcast content and to show substitute content in response to the break in a broadcast content; and a processor configured to execute the substitute content engine. An apparatus for substituting broadcast content displayed on a screen, including: a customer premise equipment capable to receive broadcast content; the customer premise equipment including a viewing engine capable to permit the display of substitute content in response to a break in the broadcast content.

Abstract: A method of substituting content during a program break, includes: detecting a break in a broadcast program, and in response to the break, showing substitute content. A method of substituting broadcast content displayed on a screen, includes: determining an occurrence of a break in a broadcast content; and in response to the occurrence of the break, displaying substitute content on the screen. The method may further include: displaying the broadcast content when the break terminates.

Abstract: An apparatus for performing a substitution for a broadcast content, includes: a substitute content engine configured to detect a break in a broadcast content and to show substitute content in response to the break in a broadcast content; and a processor configured to execute the substitute content engine. An apparatus for substituting broadcast content displayed on a screen, including: a customer premise equipment capable to receive broadcast content; the customer premise equipment including a viewing engine capable to permit the display of substitute content in response to a break in the broadcast content.

Abstract: A method collecting content and performing a substitution for a broadcast content, includes: aggregating substitute content based upon a user preference; delivering the aggregated substitute content; and displaying the aggregated substitute content in response to a break in a broadcast content. A system for collecting content and performing a substitution for a broadcast content, includes: an aggregator configured to aggregate substitute content based upon a user preference; a transmission path communicatively coupled to the aggregator and configured to deliver the aggregated substitute content; and a display stage communicatively coupled to the transmission path and configured to display the aggregated substitute content in response to a break in a broadcast content.