Abstract: A package for a plurality of ammunition units, each unit having an axially elongated casing with a base and a projectile joined to the casing opposite its base, is made from a thermoformed sheet, formed to have a plurality of elongated compartments for receiving an ammunition unit. Each compartment is recessed from a planar peripheral upper surface and has a cradling surface extending along an axis of an inserted ammunition unit for supporting its casing and first and second separation walls on opposed sides of the cradling surface. At least one of the first and second separation walls has an overhanging tab, resiliently deformable relative to the other opposed separation wall to receive and grasp the casing upon insertion or to allow removal of the casing.

Abstract: A product display apparatus, has a tray with at least one station for receiving one or more products to be displayed, a directed illumination source in the at least one station for projecting light from the tray at a product received at the station, a product adapted for stable holding in the at least one station, and at least one light display element associated with the product, optically coupled to receive the projected light and to perform operations on the light received from the group consisting of: reflection, refraction, highlighting, backlighting, diffusion, concentration or combinations of the foregoing.