Abstract: Relative ranking of items is performed based on a subjective attribute of the items. A user interface that displays the relative ranking of the items includes an axis that corresponds to the subject attribute. The user interface further includes a display section that displays representations of the items along the axis according to rankings relative to the subjective attribute. The display section is also to present one or more additional items in response to customer input.

Abstract: Relatively ranking items based on subjective attributes of the items, and for discovering these relatively ranked items. A voting server as described may include a voting application that receives an indication of an item of interest to a customer. Based on preferences indicated by customers, the voting application may rank the item and one or more other items for the subjective attribute. The voting application may also send data representing a user interface to a client system, with the user interface including representations of the item and the other item. The user interface may arrange the representations of the items along an axis corresponding to the subjective attribute.