Abstract: A paint or stain color selection device includes a frame sized for arms-length handheld use. The frame at least partially surrounds a viewing aperture. A plurality of distinct paint or stain color representations having surface areas smaller than the cross-sectional area defined by the viewing aperture are disposed on the frame and distributed around the viewing aperture. The device may be held in a user's hand and used to view remote objects or surfaces through the viewing aperture while visually comparing the object or surface to one or more of the paint or stain color representations.