Patents by Inventor Theodore McConnell

Theodore McConnell has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and methods for determining consumer brand awareness of online advertising using recognition
    Patent number: 10467652
    Abstract: The present invention is directed to system architecture of a measurement platform configured to determine advertisement awareness by consumers and methods for determining advertisement awareness by consumers at low cost. The system architecture is flexible and may be applied to any advertisement and is configured to operate without involvement or approval of the advertiser. The system uses user recognition rather than user recall as an indication of measuring awareness within a publisher's website, by tracking advertisement exposure to consumers and dynamically constructing sample interrogation sets to query consumers.
    Type: Grant
    Filed: July 10, 2013
    Date of Patent: November 5, 2019
    Assignee: Oracle America, Inc.
    Inventors: Theodore McConnell, Jonah Goodhart
  • System and Methods for Determining Consumer Brand Awareness of Online Advertising Using Recognition
    Publication number: 20170316454
    Abstract: The present invention is directed to system architecture of a measurement platform configured to determine advertisement awareness by consumers and methods for determining advertisement awareness by consumers at low cost. The system architecture is flexible and may be applied to any advertisement and is configured to operate without involvement or approval of the advertiser. The system uses user recognition rather than user recall as an indication of measuring awareness within a publisher's website, by tracking advertisement exposure to consumers and dynamically constructing sample interrogation sets to query consumers.
    Type: Application
    Filed: July 10, 2013
    Publication date: November 2, 2017
    Applicant: Oracle America, Inc.
    Inventors: Theodore McConnell, Jonah Goodhart