Abstract: Methods, systems, and apparatus are disclosed which include filtering social media data for content resources that match one or more search terms, generating a feed based on the filtering, associating a content resource tag with each content resource, associating the feed with a first section of a layout of a content display, associating an advertisement campaign with a second section of the layout, providing the layout to be displayed on a display device, providing the content resources from the feed to be displayed in the first section of the layout, determining that one of the content resources currently displayed in the first section of the layout is associated with a content resource tag that matches one of the campaign tags of the advertisement campaign; and providing the advertisement image to be displayed in the second section of the layout.