Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for determining bids for campaigns. The method comprises receiving an indication from a sponsor to create a video campaign and presenting a user interface for the sponsor to designate a goal for the video campaign. The goal is expressed in terms of a balance between maximizing any views versus engaged views. Engaged views arise when a user indicates their desire to view a video content item or where the user performs one or more actions related to the video content item while or after viewing the video content item. The method further comprises receiving a sponsor selection of a goal, receiving a maximum bid to be applied to all video campaign formats, automatically determining an adjusted maximum bid for each format based on the maximum bid and sponsor goal selection, and storing the campaign.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for determining bids for campaigns. The method comprises receiving an indication from a sponsor to create a video campaign and presenting a user interface for the sponsor to designate a goal for the video campaign. The goal is expressed in terms of a balance between maximizing any views versus engaged views. Engaged views arise when a user indicates their desire to view a video content item or where the user performs one or more actions related to the video content item while or after viewing the video content item. The method further comprises receiving a sponsor selection of a goal, receiving a maximum bid to be applied to all video campaign formats, automatically determining an adjusted maximum bid for each format based on the maximum bid and sponsor goal selection, and storing the campaign.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for presenting view data. A method includes identifying view data indicative of a number of presentations of a plurality of video content items at user devices associated with a campaign; identifying a plurality of segments of the view data where a segment defines a portion of the view data in accordance with a filter criteria; and providing data that cause presentation of a report interface that includes a segmentation control, a view data graph, and a video content item list.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for identifying and presenting view information for a video content item. The method comprises identifying view data for a video content item, segmenting the view data to create a segmentation that compares paid views versus organic views, and presenting the segmented view data to a user.

Abstract: Methods, systems, and apparatus for analyzing performance of video content are disclosed herein. In one aspect, performance data indicative of a number of presentations of a video at user devices is received. The performance data specifies a portion of the total duration of the video that was presented prior to presentation being terminated. For each of two or more segments of the total duration, a play-through rate is determined for the segment. The play through rate for each segment is based on a number of the presentations of the video that were not terminated prior to an end of the segment. A play-through graph generated based on the play through rates is provided. A determination is made that user interaction occurred with a particular area of the play-through graph. A portion of the video from a particular segment that corresponds to the particular area is provided.

Abstract: Methods, systems, and apparatus, including computer program products, for providing efficient searching of video content. In one aspect, a method includes providing a search control associated with video content items, the search control for receiving search queries for identifying video content items associated with one or more channels in a video sharing environment. A search query is received from a user logged into one of the video sharing environment or a content distribution system. One or more matching video content items are located from the repository based on the search query. A selection of one or more of the video content items is received. A channel associated with the selected video content items is determined. Providing the search control further includes providing a pre-populated suggestion list for selecting a filter criteria for locating a video content item based on the stored historical channel selections associated with the user.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for automatically preparing content. A method includes receiving a selection of a video content item for distribution by a content distribution system as part of a campaign; prompting a user to determine if the user wants control over formats and networks the video content item will be displayed in; receiving a user selection that the user wants automatic format and network selection; receiving attribute information from the user for use in presenting the video content item in accordance with the received selection for automatic format and network selection; automatically preparing the video content item for distribution in a predetermined number of formats and across a predetermined number of networks including determining a distribution among the formats and the networks consistent with a first predetermined criteria; and storing the campaign.