Patents by Inventor Thomas J. Whymark
Thomas J. Whymark has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 9508086Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.Type: GrantFiled: June 22, 2015Date of Patent: November 29, 2016Assignee: THE NIELSEN COMPANY (US), LLCInventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
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Publication number: 20150287074Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.Type: ApplicationFiled: June 22, 2015Publication date: October 8, 2015Inventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
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Patent number: 9064270Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.Type: GrantFiled: December 30, 2013Date of Patent: June 23, 2015Assignee: The Nielsen Company (US), LLCInventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
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Publication number: 20140114751Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.Type: ApplicationFiled: December 30, 2013Publication date: April 24, 2014Inventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
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Patent number: 8701136Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes receiving an identification of an advertisement that was presented on a media presentation channel at a time, receiving ratings information for the media presentation channel associated with the time period, identifying a buy order for the received identification, receiving a purchased ratings value associated with the buy order, comparing the purchased ratings value to the ratings information, and displaying an indication of whether the ratings information is less than the purchased ratings value.Type: GrantFiled: January 7, 2009Date of Patent: April 15, 2014Assignee: Nielsen Company (US), LLCInventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
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Patent number: 7716698Abstract: A method of analyzing multi-market broadcasts of commercial advertisements, has unique identifiers are assigned to a plurality of expected commercial advertisements, information regarding the plurality of expected commercial advertisements and respective unique identifiers is recorded in a computer database, electronic detections of a plurality of actual market-broadcast instances of a commercial advertisement are received, which comprise a plurality of broadcast markets, information regarding the detections is recorded in a computer database, related ones of the plurality of actual market-broadcast instances of the commercial advertisement is recorded in a computer database, which comprising a plurality of broadcast markets, information regarding a plurality of multi-market broadcast orders of commercial advertisements is recorded in a computer database, and related ones of the actual market-broadcast instances of the commercial advertisement are associated with a related multi-market broadcast order for saiType: GrantFiled: April 10, 2006Date of Patent: May 11, 2010Assignee: The Nielsen Company (US), LLC.Inventor: Thomas J Whymark
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Patent number: 7624409Abstract: A method for confirming and reporting on fulfilled and unfulfilled advertising orders includes assigning unique identifiers to a plurality of commercial advertisements, recording information regarding the plurality of commercial advertisements and the respective unique identifiers in a computer database, receiving electronic detections of a plurality of actual market-broadcast instances of a commercial advertisement from a plurality of broadcast markets, recording information regarding the detections in a computer database, associating related ones of the plurality of actual market-broadcast instances of the commercial advertisement in a computer database, the related ones of the actual market-broadcast instances being from a plurality of broadcast markets and being related to a common featured program broadcast in the plurality of broadcast markets, recording information regarding a plurality of multi-market broadcast orders of commercial advertisements in a computer database, and associating the associatedType: GrantFiled: October 18, 2002Date of Patent: November 24, 2009Assignee: The Nielsen Company (US), LLCInventor: Thomas J. Whymark
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Publication number: 20090187932Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes receiving an identification of an advertisement that was presented on a media presentation channel at a time, receiving ratings information for the media presentation channel associated with the time period, identifying a buy order for the received identification, receiving a purchased ratings value associated with the buy order, comparing the purchased ratings value to the ratings information, and displaying an indication of whether the ratings information is less than the purchased ratings value.Type: ApplicationFiled: January 7, 2009Publication date: July 23, 2009Inventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
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Publication number: 20090094631Abstract: Systems, apparatus and methods to associate related market broadcast detections with a multi-market media broadcast are disclosed.Type: ApplicationFiled: September 30, 2008Publication date: April 9, 2009Inventors: Thomas J. Whymark, Joseph Kaminski, James M. Rathburn, Stephen Shindle, Hui-Tung Yang, Huaiyeu Huey Yu
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Patent number: 7039931Abstract: A method of analyzing multi-market broadcasts of commercial advertisements, has unique identifiers are assigned to a plurality of expected commercial advertisements, information regarding the plurality of expected commercial advertisements and respective unique identifiers is recorded in a computer database, electronic detections of a plurality of actual market-broadcast instances of a commercial advertisement are received, which comprise a plurality of broadcast markets, information regarding the detections is recorded in a computer database, related ones of the plurality of actual market-broadcast instances of the commercial advertisement is recorded in a computer database, which comprising a plurality of broadcast markets, information regarding a plurality of multi-market broadcast orders of commercial advertisements is recorded in a computer database, and related ones of the actual market-broadcast instances of the commercial advertisement are associated with a related multi-market broadcast order for saiType: GrantFiled: June 19, 2003Date of Patent: May 2, 2006Assignee: Nielsen Media Research, Inc.Inventor: Thomas J. Whymark
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Publication number: 20040024633Abstract: A method of analyzing multi-market broadcasts of commercial advertisements, has unique identifiers are assigned to a plurality of expected commercial advertisements, information regarding the plurality of expected commercial advertisements and respective unique identifiers is recorded in a computer database, electronic detections of a plurality of actual market-broadcast instances of a commercial advertisement are received, which comprise a plurality of broadcast markets, information regarding the detections is recorded in a computer database, related ones of the plurality of actual market-broadcast instances of the commercial advertisement is recorded in a computer database, which comprising a plurality of broadcast markets, information regarding a plurality of multi-market broadcast orders of commercial advertisements is recorded in a computer database, and related ones of the actual market-broadcast instances of the commercial advertisement are associated with a related multi-market broadcast order for saiType: ApplicationFiled: October 23, 2002Publication date: February 5, 2004Inventor: Thomas J. Whymark
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Publication number: 20040025177Abstract: A method for confirming and reporting on fulfilled and unfulfilled advertising orders includes assigning unique identifiers to a plurality of commercial advertisements, recording information regarding the plurality of commercial advertisements and the respective unique identifiers in a computer database, receiving electronic detections of a plurality of actual market-broadcast instances of a commercial advertisement from a plurality of broadcast markets, recording information regarding the detections in a computer database, associating related ones of the plurality of actual market-broadcast instances of the commercial advertisement in a computer database, the related ones of the actual market-broadcast instances being from a plurality of broadcast markets and being related to a common featured program broadcast in the plurality of broadcast markets, recording information regarding a plurality of multi-market broadcast orders of commercial advertisements in a computer database, and associating the associatedType: ApplicationFiled: October 18, 2002Publication date: February 5, 2004Inventor: Thomas J. Whymark
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Publication number: 20040015400Abstract: A method of analyzing multi-market broadcasts of commercial advertisements, has unique identifiers are assigned to a plurality of expected commercial advertisements, information regarding the plurality of expected commercial advertisements and respective unique identifiers is recorded in a computer database, electronic detections of a plurality of actual market-broadcast instances of a commercial advertisement are received, which comprise a plurality of broadcast markets, information regarding the detections is recorded in a computer database, related ones of the plurality of actual market-broadcast instances of the commercial advertisement is recorded in a computer database, which comprising a plurality of broadcast markets, information regarding a plurality of multi-market broadcast orders of commercial advertisements is recorded in a computer database, and related ones of the actual market-broadcast instances of the commercial advertisement are associated with a related multi-market broadcast order for saiType: ApplicationFiled: June 19, 2003Publication date: January 22, 2004Inventor: Thomas J. Whymark