Abstract: An apparatus and method for automated movement of a fishing rod. A preferred embodiment comprises a quick-release receptacle for a fishing rod, a drive mechanism, means for connecting the receptacle to the drive mechanism, a programmable controller, an input/output device and a mounting bracket. Preferred methods support a wide range of fishing rod movements, including erratic movements that increase fishing success. Operational modes include fishing (both trolling and jigging), setting a hook and playing a fish.