Abstract: A frame for securely retaining a bundle of elongated members, as for example cigarettes, within a container is provided. The container includes a bottom box panel, a top lid box panel, opposing right and left side box panels, and opposing front and back box panels. The frame is inserted into the container and comprises: a front frame panel portion defined by a left side and a right side, and a top and bottom margin; a left side frame panel connected to the front panel along the left side of the front panel, the left side panel including a left side biasing portion formed therein; and a right side frame panel connected to the front frame panel along the right side of the front panel, the right side panel including a right side biasing portion formed thereupon. The frame is erected and inserted into the box so that the front frame panel is contiguous with the front box panel, the left frame panel is contiguous with the left side box panel, and the right frame panel is contiguous with the right side box panel.