Abstract: System, method and computer program for enabling use of a plurality of advertisement brokers in order to obtain advertisements for use by a service provider. Data about a user requesting a service from the service provider and/or about pricing relating to advertisements provided by the advertisement brokers is obtained and based thereon, one of the advertisement brokers is selected to provide an advertisement to be associated with the service being requested by the user.

Abstract: System, method and computer program for enabling use of a plurality of information providers in order to obtain content and/or messages for use by a service provider. Data relating to a user requesting a service from the service provider and/or relating to resource requirements relating to messages provided by the information providers is obtained and based thereon, one of the information providers is selected to provide a message or content to be associated with the service being requested by the user.

Abstract: System, method and computer program for targeting advertising in which advertiser can access a search engine and input search parameters to cause the search engine to search one or more databases based on the input search parameters and identify individuals meeting the search parameters. Each database may contain data about individuals to which advertisements can be directed and is generated based, in part, on known information or the individuals as well as on events performed by each individual when using their terminal, e.g., when talking, messaging, browsing, blogging and responding to displayed advertisements.

Abstract: Embodiments of the invention are concerned with modification of messages en route to a destination. In one aspect embodiments of the invention provide a method of modifying a message transmitted from a sending party to a receiving party through a communications network, the method including: intercepting the message in the communications network; selecting a plurality of channels of data on the basis of the sending party or the receiving party, each channel comprising a plurality of data items and being accessible by parties in addition to the sending party or the receiving party; applying one or more predetermined rules to at least some of the selected data items so as to identify a data item therefrom; and pending data derived from the identified data item to said intercepted message.

Abstract: Method and system for targeted advertising of goods and services to users of mobile terminals, based for example on the users' profile. Goods and services are marketed to particular target groups of users sharing a common profile which may be selected to increase the likelihood of the users responding to the advertisements and purchasing the advertised goods and services. The common profile of users may be based on the amount of pre-paid credit available to each user. An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.

Abstract: Method and system for targeted advertising of goods and services to users of mobile terminals, based for example on the users' profile. Goods and services are marketed to particular target groups of users sharing a common profile which may be selected to increase the likelihood of the users responding to the advertisements and purchasing the advertised goods and services. The common profile of users may be based on the amount of pre-paid credit available to each user. An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.

Abstract: Method and system for managing delivery of communications such as advertisements to mobile telephone subscribers where delivery to subscribers is temporarily prevented or blocked at the request of the subscribers. In particular, a subscriber can temporarily suspend delivery of advertisements when they are roaming.

Abstract: Method and system for managing delivery of communications such as advertisements to mobile telephone subscribers where delivery to roaming subscribers is prevented or blocked when the subscriber is determined to be using a roaming network and revenue derived from delivery of the advertisements to a roaming subscriber is less than the cost for delivering the advertisements to the roaming subscribers.

Abstract: Methodologies and system functionality are provided to determine mobile device capabilities and/or configuration setting and user abilities and/or inclinations as a precursor to or as part of the management, delivery and/or assessment of the efficacy of promotional material. The determination of the mobile device capabilities and/or configuration settings and user abilities and/or inclinations may be performed, for example, when provisioning a new service or after such a service has been utilized by a mobile device user. Further, such a determination may be performed in connection with a mobile device service that provides free or subsidized service to mobile device users.

Abstract: Methodologies and system functionality are provided to determine mobile device capabilities and/or configuration setting and user abilities and/or inclinations as a precursor to or as part of the management, delivery and/or assessment of the efficacy of promotional material. The determination of the mobile device capabilities and/or configuration settings and user abilities and/or inclinations may be performed, for example, when provisioning a new service or after such a service has been utilized by a mobile device user. Further, such a determination may be performed in connection with a mobile device service that provides free or subsidized service to mobile device users.

Abstract: A monitoring device makes decision on whether a service requested by a consumer is a sponsored service to the specific consumer or not based on sponsoring rules, i.e. the delivery of the requested service to the consumer can be sponsored if a sponsoring value of the consumer is sufficient in relation to a charge of delivery of the requested service. The sponsoring rules contain various pieces of information for recognizing a sponsored service and for determining the sponsoring value and the cost of the delivery. The sponsoring of different services to different consumers can be controlled, created, deleted, maintained or modified by means of the sponsoring rules. The sponsor, such an advertiser is able to control the cost of sponsoring by affecting the sponsoring value.

Abstract: A method of recording allocation of resources in response to a request for a data item to be transmitted to a device in the network where the request comprises data indicative of one or more requested items. The device is typically a mobile device and the requested items can be key words making up a search request or can be web site names indicating web sites of interest to the user. In response to the request, data listings having items generating a match with the requested data item are identified and data indicative of a network location corresponding to the or each matched data item are retrieved. In addition data indicative of an amount of data and a resource allocation associated with the set of data accessible via the network location are retrieved and these data, together with a network subscription associated with device and the amount of data, are used to evaluate actual usage of network resources when accessing the set of data.

Abstract: Methods and systems analyze the efficacy of mobile marketing and advertising taking into account more than those attributes which were originally selected for the selected target profile(s) associated with a mobile marketing or marketing or advertising campaign. More specifically, the analysis includes consideration of profile attributes that need not be subsets of the specified profile attributes. The analysis results may then be used to manage future mobile marketing or marketing or advertising campaigns or campaign phases more effectively.

Abstract: A method of recording allocation of resources in response to a request for a data item to be transmitted to a device in the network where the request comprises data indicative of one or more requested items. The device is typically a mobile device and the requested items can be key words making up a search request or can be web site names indicating web sites of interest to the user. In response to the request, data listings having items generating a match with the requested data item are identified and data indicative of a network location corresponding to the or each matched data item are retrieved. In addition data indicative of an amount of data and a resource allocation associated with the set of data accessible via the network location are retrieved and these data, together with a network subscription associated with device and the amount of data, are used to evaluate actual usage of network resources when accessing the set of data.

Abstract: A method of recording allocation of resources in response to a request for a data item to be transmitted to a device in the network where the request comprises data indicative of one or more requested items. The device is typically a mobile device and the requested items can be key words making up a search request or can be web site names indicating web sites of interest to the user. In response to the request, data listings having items generating a match with the requested data item are identified and data indicative of a network location corresponding to the or each matched data item are retrieved. In addition data indicative of an amount of data and a resource allocation associated with the set of data accessible via the network location are retrieved and these data, together with a network subscription associated with device and the amount of data, are used to evaluate actual usage of network resources when accessing the set of data.

Abstract: A method of recording allocation of resources in response to a request for a data item to be transmitted to a device in the network where the request comprises data indicative of one or more requested items. The device is typically a mobile device and the requested items can be key words making up a search request or can be web site names indicating web sites of interest to the user. In response to the request, data listings having items generating a match with the requested data item are identified and data indicative of a network location corresponding to the or each matched data item are retrieved. In addition data indicative of an amount of data and a resource allocation associated with the set of data accessible via the network location are retrieved and these data, together with a network subscription associated with device and the amount of data, are used to evaluate actual usage of network resources when accessing the set of data.

Abstract: The present invention relates generally to a method of identifying data delivery parameters relating to delivery of data accessible from a network location via a communications service provider. Embodiments of the invention are particularly well suited to identifying delivery parameters when the delivery of data is metered, such as when data are delivered to terminals connected to mobile networks.

Abstract: An interactive system and method for controlling access to a plurality of communications sessions involving a plurality of users including controlling access to a plurality of communications sessions, each of said communications sessions being for access by a plurality of users, wherein data identifying said plurality of communications sessions have been stored in association with data indicative of one or more characteristics thereof. The method includes receiving a request to initiate communications among members of a group of users, wherein said request includes data identifying the group of users, responsive to receiving said request, selecting a communications session on the basis of data identifying the group and at least some of said stored data indicative of characteristics of a given communications session, and transmitting messages to at least some members of the group.

Abstract: An interactive system and method for controlling access to a plurality of communications sessions involving a plurality of users including controlling access to a plurality of communications sessions, each of said communications sessions being for access by a plurality of users, wherein data identifying said plurality of communications sessions have been stored in association with data indicative of one or more characteristics thereof. The method includes receiving a request to initiate communications among members of a group of users, wherein said request includes data identifying the group of users, responsive to receiving said request, selecting a communications session on the basis of data identifying the group and at least some of said stored data indicative of characteristics of a given communications session, and transmitting messages to at least some members of the group.

Abstract: A method of selecting a recipient of a message on the basis of data identifying access to previously transmitted messages, wherein each said message includes content data for display within a display area of a receiving terminal and control data including data indicative of a user selectable portion within the display area. The method includes receiving content data having one of a plurality of different types for use in creating said message, accessing tracking data corresponding to a previously transmitted message containing content data of a given type, the tracking data being indicative of selection of said user selectable portion upon display thereof at said receiving terminal, and selecting a recipient of the message on the basis of the received content data and the tracking data.