Abstract: A process for developing entertainment projects that captures the preferences of consumers and directly alters the creative aspects of produced entertainment projects. Consumer preferences are determined by the staging a web-based poll of registered qualified voters, sponsored by the user. The result of the web-based poll is the sole deciding factor of a specific set of at least two unique alternatives (pre-determined by the process user) which alters the course of production of the entertainment project. The production of the entertainment project is thus changed according to the preferences of the consumers, as represented by the registered qualified voters in the web-based poll. Once the entertainment project is produced using the process, it carries the process seal of approval verifying that the project was produced using the method.