Abstract: The present invention provides an open showcase capable of installing a commodity displaying element surely without a positional shift and dropping. The upper and lower ends of the commodity displaying element are locked by a pair of upper and lower locking portions of a displaying element holding member, and an extending portion formed on the lower end side of the displaying element holding member is fitted in a fitting groove formed in a decorative frame of a showcase body, so that the commodity displaying element can be held surely by the displaying element holding member, and also the displaying element holding member can be installed surely to the showcase body. Therefore, a positional shift and dropping of the commodity displaying element and the displaying element holding member, which are produced by the touch of a hand on the commodity displaying element caused, for example, when a commodity is taken out, can be prevented.

Abstract: The present invention provides a shelf structure of a showcase in which commodities can be displayed in an orderly way without a shift of position of a partitioning member when the commodities are arranged on a shelf plate or taken out of the shelf plate. A guide member for locking the rear end side of the partitioning member from the front is provided on the rear end side of the shelf plate, a locking portion locked to the guide member is provided on the rear end side of the partitioning member, and a contact portion that is brought into contact with a commodity drop preventing plate extending upward from the front end side of the shelf plate from the rear is provided on the front end side of the partitioning member. Therefore, the partitioning member can be installed surely to the shelf plate, and commodities can always be displayed in an orderly way without a shift of position of the partitioning member when the commodities are taken out or replenished.