Abstract: A quarter-top to high-top athletic shoe insert including horizontally elongated, generally parallel and panel-like edge upstanding wings having corresponding front and rear ends joined at their rear ends by an integral, curved and edge upstanding bight panel portion with the inner surfaces of the rear ends of the wings and the central portion of the lower margin of the bight panel portion including fluent material filled flexible pads supported therefrom and the outer surfaces of the rear ends of the wings and the outer surface of the bight panel portion above the lower margin thereof provided with thistle-type fastening strips for coacting releasable anchoring to similar opposing thistle-type fastener strips secured to the inner surfaces of the athletic shoe top in which the insert is placed, the insert being constructed of stiff, but somewhat flexive material.