Abstract: A story book for teaching desired behavioral patterns is disclosed. The story book includes a front and back cover, and a plurality of pages therebetween. The covers and pages are bound together in a conventional manner. The front cover may carry a title as well as an illustration relating to the main theme of the story book. Each page has text printed thereon accompanied by an illustration. The text communicates a message related to a desired behavioral pattern. The illustration preferably includes a character which may be personalized with the likeness of the reader. This may be accomplished by applying a photograph of the reader to certain of the pages. The photograph may be applied, for example, via a lightly tacky adhesive or a transparent pocket. Preferably, the photograph is cooperatively received by an arrangement of slots. Each page may further be provided with an illustrative environment in which the personalized character interacts.