Abstract: The present invention is directed to system and process for communication and promotion of media within a social network or mobile device A media library is created by upload a plurality of media segments and associating the media segments with search data such as mood, genre, and keywords. The media library is retrievable stored on a media server, which is in communication with an application server and a plurality of clients. A client is used to search and select a media segment, which is basis of a digital media package. The digital media package is delivered to the social media space of a selected recipient. The members of the recipient's social network interact with the digital media package. The social media package interaction is captured and stored. The system processes the search and selection criteria along with the social media interaction to form a feedback loop to improve future searches and thus improve the promotion of the media.