Abstract: An apparatus for securing a cargo item within a cargo area that is defined by a pickup truck bed and a bed liner that is disposed within the pickup truck bed, the bed liner defining a plurality of elongate grooves. The apparatus includes a rod that extends along an axis in an axial direction of the rod. An engaging structure is receivable within at least one groove from the plurality of elongate grooves of the bed liner for engagement with the bed liner. An adjustable connecting structure connects the engaging structure to the rod and allows adjustment of an axial position of the engaging structure along the rod in the axial direction of the rod. A body is connected to the rod for engaging the cargo item.