Abstract: A computer program product has a computer-readable storage medium having computer program instructions embodied therein for performing a method for implementing a privacy policy for a user. The method may include the user developing rules that determine whether another user (requester) can access information related to the user. The rules may be stored in a database coupled to a server and evaluated when a request is received from the requester to access the information. If a rule is satisfied by the requester, the server can return the information to the requester. The information can be returned at a level of granularity specified by the user in the satisfied rule. A privacy level can be set by the user to allow access to requesters based on the rules or to deny access to any requesters.

Abstract: A computer program product has a computer-readable storage medium having computer program instructions embodied therein for performing a method for implementing a privacy policy for a user. The method may include the user developing rules that determine whether another user (requester) can access information related to the user. The rules may be stored in a database coupled to a server and evaluated when a request is received from the requester to access the information. If a rule is satisfied by the requester, the server can return the information to the requester. The information can be returned at a level of granularity specified by the user in the satisfied rule. A privacy level can be set by the user to allow access to requesters based on the rules or to deny access to any requesters.

Abstract: An apparatus and method is provided that ensures virtual content providers such as advertisers that their virtual content will reach every mobile device, every application within each mobile device and/or every user. Such functionality is referred to herein as a “guaranteed reach”. Guaranteed reach parameters including reach type parameters (mobile devices, applications and/or users) are specified in a memory. A server receives a virtual content request and a received target identification uniquely identifying, for example, the requesting device via a network. The server identifies virtual content candidates from the memory by comparing the received target identification to the stored target identification associated with the virtual content. The guaranteed reach parameters may also include frequency-based criteria that guarantee a frequency of impression(s) for particular virtual content and guaranteed priority criteria to ensure the guarantee will be met.

Abstract: A computer program product has a computer-readable storage medium having computer program instructions embodied therein for performing a method for implementing a privacy policy for a user. The method may include the user developing rules that determine whether another user (requester) can access information related to the user. The rules may be stored in a database coupled to a server and evaluated when a request is received from the requester to access the information. If a rule is satisfied by the requester, the server can return the information to the requester. The information can be returned at a level of granularity specified by the user in the satisfied rule. A privacy level can be set by the user to allow access to requesters based on the rules or to deny access to any requesters.

Abstract: An apparatus and method is provided that ensures virtual content providers such as advertisers that their virtual content will reach every mobile device, every application within each mobile device and/or every user. Such functionality is referred to herein as a “guaranteed reach”. Guaranteed reach parameters including reach type parameters (mobile devices, applications and/or users) are specified in a memory. A server receives a virtual content request and a received target identification uniquely identifying, for example, the requesting device via a network. The server identifies virtual content candidates from the memory by comparing the received target identification to the stored target identification associated with the virtual content. The guaranteed reach parameters may also include frequency-based criteria that guarantee a frequency of impression(s) for particular virtual content and guaranteed priority criteria to ensure the guarantee will be met.