Patents by Inventor Ujjal Kohli

Ujjal Kohli has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Optimized advertising fulfillment
    Publication number: 20060253327
    Abstract: A system and a method to match advertisement requests with campaigns using targeting attributes, and campaigns are selected for fulfillment of the advertisement request according to a priority algorithm. The targeting uses end user information that is verifiable, and which the user has granted permission to use, improving the granularity and accuracy of the targeting data. The algorithm includes load balancing and campaign state evaluation on a per campaign, per user basis. The algorithm enables control over the frequency and number of exposures for a campaign, optimizing the advertising both from the perspective of the user and the advertiser.
    Type: Application
    Filed: May 5, 2006
    Publication date: November 9, 2006
    Inventors: James Morris, Rajat Shroff, Todd Bilsborrow, Ujjal Kohli, Shaukat Shamim
  • Targeted advertising using verifiable information
    Publication number: 20060253328
    Abstract: A system and a method to match advertisement requests with campaigns using targeting attributes, and campaigns are selected for fulfillment of the advertisement request according to a priority algorithm. The targeting uses end user information that is verifiable, and which the user has granted permission to use, improving the granularity and accuracy of the targeting data. The algorithm includes load balancing and campaign state evaluation on a per campaign, per user basis. The algorithm enables control over the frequency and number of exposures for a campaign, optimizing the advertising both from the perspective of the user and the advertiser.
    Type: Application
    Filed: May 5, 2006
    Publication date: November 9, 2006
    Inventors: Ujjal Kohli, James Morris, Rajat Shroff, Shaukat Shamim