Abstract: The present invention relates to methods and a system for providing at least one personal recommendation to a mobile device of a consumer, with regard to a predefined physical site, one of said method comprising: (a) providing a semantic network having a plurality of segmentation paths; (b) determining at least one segmentation path, within said plurality of segmentation paths, according to at least one predefined parameter, thereby giving rise to at least one relevant segmentation path, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes; (c) determining at least one personal recommendation according to said at least one relevant segmentation path; and (d) providing the at least one personal recommendation to a mobile device of the consumer.

Abstract: The present invention relates to methods and a system for providing a local targeted advertising campaign with regard to at least one predefined physical site, one of said method comprising: (a) providing a semantic network having a plurality of segmentation paths, wherein each segmentation path is related to a predefined physical site and includes at least two interconnected nodes; (b) providing at least one metrics to a node from said at least two nodes; (c) inheriting said at least one metrics from said node to a higher-level node from among said at least two interconnected nodes; and (d) providing a local targeted advertising campaign with regard to at least one predefined physical site based on said inheriting of said at least one metrics.