Abstract: Method of generating a funnel interface starts with a processor receiving, from client devices, user activity data associated with interactions by users with a website displayed on the client devices. The website comprises webpages displayed during sessions. The processor receives from a user associated with a display device a plurality of steps of a funnel. Each of the steps comprising one or more of the plurality of webpages. The processor causes a funnel interface to be displayed on the display device. The funnel interface includes a visualization of at least one of a plurality of metrics associated each of the plurality of steps based on the user activity data. The metrics include a completion rate, a conversion rate, a drop off rate, or any combination thereof. Other embodiments described herein.