Abstract: A wagering game system and its operations are described herein. In some embodiments, the operations can include detecting environmental input from an environment surrounding a wagering game machine. In some embodiments, the operations further include analyzing the environmental input and determining a characteristic of the environment based on the analyzing of the environmental input. Further, in some embodiments, the operations further include adapting presentation of content via an output device associated with the wagering game machine based on the characteristic that was detected about the environment.