Abstract: An improved holder, such as a bitewing loop, bitewing tab, or bite block, for intraoral x-ray film as is typically used in the dental field. The holder incorporates a flavoring substance on one or more of the exterior surfaces of the holder which are likely to come into contact with the patient's mouth. If desired, more than one flavor may be used on the same holder to provide variety. Alternatively, the film packet may also be flavored, in the same, or different, flavor as the holder.