Abstract: A system and method includes an electronic data storage device to store activity data and profile data of members of a social network including content items individually associated with a content item topic. A processor may obtain the activity data and the profile data, determine an association of the social network topic with at least one of a plurality of social network genres based on the activity data, wherein individual ones of the social network genres are based, at least in part, on a category of the profile data. The processor may store the association of the social network topic with the at one of the plurality of social network genres, and cause a user interface to display information related to the content item topic based, at least in part, on the activity data associated with content items associated with the content item type.

Abstract: A social network can use at least one computer processor for visually displaying performance of content on the social network. The computer processor can receive a selection of a time frame and an audience on a user interface provided to a user. The selected audience can include a plurality of users of the social network specified by category. The computer processor can retrieve, from the social network, topic data relating the content to user engagement of the content during the selected time frame by the selected audience. The content is categorized by topic. The computer processor can rank the topics, of the retrieved topic data, as a function of the user engagement. The computer processor can create a visual representation of the highest-ranked topics including indicia indicating relative levels of the user engagement for corresponding topics. The computer processor can display the visual representation on the user interface.

Abstract: System and methods for evaluating an organizations content marketing efforts using large data sets available through social networks are disclosed. A social networking system stores organization data for a plurality of organizations in a database located at a social networking system. The social networking system receives a content marketing score request from a first organization in the plurality of organizations. The social networking system retrieves organization data for the first organization and one or more other organizations. The social networking server determines one or more peer organizations based on the organization data retrieved from the database located at the social networking system.

Abstract: A system and method includes an electronic data storage device to store activity data and profile data of members of a social network including content items individually associated with a content item topic. A processor may obtain the activity data and the profile data, determine an association of the social network topic with at least one of a plurality of social network genres based on the activity data, wherein individual ones of the social network genres are based, at least in part, on a category of the profile data. The processor may store the association of the social network topic with the at one of the plurality of social network genres, and cause a user interface to display information related to the content item topic based, at least in part, on the activity data associated with content items associated with the content item type.