Abstract: A fishing lure including a spinner assembly is formed with a rigid rod mounting a support head that in turn includes a mounting loop formed with a flexible shape-retentent polymeric hub mounting a plurality of fishing hooks thereon, wherein the fishing hooks are arranged in a confronting relationship relative to one another, with opposing hook portions aligned with an opposing shank in a first position and displaced to a second position exposing each hook by application of pressure to the shank structure by a fish strike.