Abstract: Automated pet toys are disclosed having a movable lure to solicit reaction by a pet. Exemplary pet toys include a toy housing, an electronic motor contained within the toy housing, a drive mechanism that includes a motor, a member with a first end and a second end attached at the first end to the drive mechanism; and a visually attractive lure attached to the second end of the member. Wherein the member protrudes through a slot formed with the toy housing and is movable within the slot. The visually attractive lure can also travel inside a tubing and be moved by air pressure.