Abstract: The system provides a method and apparatus for implementing a user interface that is easily usable by children while still providing a rich network browsing environment for the child. The system provides a method of rating network content that is easily understandable by a child and uses images and words that make it easy for the child to accomplish goals and tasks. A unique loyalty system and feature rewards the child for time and activities on the network, allowing the child to obtain software widgets that can enhance the look and/or performance of the network interface. The system also implements a “contextual content presentation” feature that presents options and suggestions to the user based on a number of factors. The child can also customize a home page with a look generated by the child and including network tools selected by the child.