Patents by Inventor Vijay Kaushik

Vijay Kaushik has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10019736
    Abstract: A system and method for identifying household users of electronic screen devices includes a server system having a digital processor, non-transient computer readable media, and a database. The computer readable media includes program instructions executable on the digital processor for: (a) retrieving from the database a stored IP address and requestor attributes associated with an advertisement (ad) request of a requestor; (b) storing an ad request that is likely of a residential origin in an IP Bucket; and (c) assigning a household identifier (HID) to the IP Bucket if it qualifies as a household.
    Type: Grant
    Filed: November 6, 2014
    Date of Patent: July 10, 2018
    Assignee: YuMe, Inc.
    Inventors: Ayyappan Sankaran, Sachin Gupta, Vijay Kaushik, Ayusman Sarangi
  • Publication number: 20160275563
    Abstract: A system and method for identifying household users of electronic screen devices includes a server system having a digital processor, non-transient computer readable media, and a database. The computer readable media includes program instructions executable on the digital processor for: (a) retrieving from the database a stored IP address and requestor attributes associated with an advertisement (ad) request of a requestor; (b) storing an ad request that is likely of a residential origin in an IP Bucket; and (c) assigning a household identifier (HID) to the IP Bucket if it qualifies as a household.
    Type: Application
    Filed: May 14, 2014
    Publication date: September 22, 2016
    Inventors: Ayyappan SANKARAN, Sachin GUPTA, Vijay KAUSHIK, Ayusman SARANGI
  • Publication number: 20160253711
    Abstract: A system and method for identifying network terminals includes: initiating a service request at a network terminal by an Internet user; and transmitting network terminal information from the network terminal to a fingerprinting service. In an embodiment, the fingerprinting service (a) uses the network terminal information and a fingerprint information database to produce a Device ID for the network terminal; and (b) stores the Device ID and user data concerning the Internet user in a Device ID database.
    Type: Application
    Filed: November 6, 2014
    Publication date: September 1, 2016
    Inventors: Ayyappan SANKARAN, Sachin GUPTA, Vijay KAUSHIK, Alok NANDAN
  • Publication number: 20160239873
    Abstract: A system and method for mediation and recommendation for multiple electronic demand sources includes receiving at an advertisement (ad) server an ad request from a user device, initiating a mediation process on the ad server using an ad source policy and a priority that is provided with a publisher associated with the ad request and providing 3rd party ad source recommendations to the user device. The user device preferably uses the 3rd party ad source recommendations in a mediation waterfall process.
    Type: Application
    Filed: November 6, 2014
    Publication date: August 18, 2016
    Applicant: YuMe Inc.
    Inventors: Ayyappan SANKARAN, Sachin GUPTA, Alok NANDAN, Vijay KAUSHIK
  • Publication number: 20140278782
    Abstract: A system, method, and computer program determine bias in survey results due to non-responsive and/or erroneous survey response data, assess the impact of bias introduced by non-responsive and/or erroneous survey data on the survey results, and analyze the survey results accordingly to provide a more accurate assessment of the impressions of viewers of content (e.g., advertisements) viewed by the persons being surveyed. The analysis allows an advertiser to modify an advertisement to better promote a product or service and enable the advertiser to increase the probability of success of an advertising campaign and the cost-effectiveness of the campaign.
    Type: Application
    Filed: March 14, 2013
    Publication date: September 18, 2014
    Inventors: Halim Damerdji, Ayyappan Sankaran, Vijay Kaushik
  • Patent number: 7853617
    Abstract: A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.
    Type: Grant
    Filed: March 14, 2010
    Date of Patent: December 14, 2010
    Assignee: Yume, Inc.
    Inventors: Jayant Kadambi, Ayyappan Sankaran, Yogesh Dandekar, Vijay Kaushik, Murali Shankar
  • Publication number: 20100174781
    Abstract: A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.
    Type: Application
    Filed: March 14, 2010
    Publication date: July 8, 2010
    Inventors: Jayant Kadambi, Ayyappan Sankaran, Yogesh Dandekar, Vijay Kaushik, Murali Shankar
  • Patent number: 7716248
    Abstract: A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.
    Type: Grant
    Filed: May 15, 2006
    Date of Patent: May 11, 2010
    Assignee: Yume Inc.
    Inventors: Jayant Kadambi, Ayyappan Sankaran, Yogesh Dandekar, Vijay Kaushik, Murali Shankar
  • Publication number: 20060271998
    Abstract: A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.
    Type: Application
    Filed: May 15, 2006
    Publication date: November 30, 2006
    Inventors: Jayant Kadambi, Ayyappan Sankaran, Yogesh Dandekar, Vijay Kaushik, Murali Shankar
  • Publication number: 20060084808
    Abstract: The present invention relates to an improved and single step process for producing cyanopiperidine by dehydrating respective piperidine carboxamide employing a suitable dehydrating agent.
    Type: Application
    Filed: August 3, 2005
    Publication date: April 20, 2006
    Applicant: JUBILANT ORGANOSYS LIMITED
    Inventors: Vijay Kaushik, Nanhe Chaurasia, Pradeep Verma, Ashutosh Agarwal