Abstract: An automobile side protector is provided for attachment alongside an automobile. The side protector is fabricated from a flexible sheet form member which is conformable to the body shape of the automobile. The sheet form member has a front and rear flap, with the front flap capable of insertion into a hood seam for retention therein and a rear flap having a relatively nondeformable object secured thereto which restrains the separation of the sheet form member from the automobile when the relatively nondeformable member is positioned within the interior of the automobile. Additional retention means which extend downwardly from each flap secure the bottom of the flaps to the automobile. The center portion of the sheet form member has supplemental retention means to aid in the securing of the center portion of the protector to the automobile.