Abstract: A weight for toy and decorative balloons according to the invention enables a simple and convenient selection of the amount of ribbon extending between the balloon weight and the balloon, while being adaptive to exhibiting selectively variable ballast characteristics. The weight according to the invention consists of a container (1) receiving granular weight (8) such as sand, a cover (2) closing the container (1) and an ear (3) extending from the cover for receiving and holding a ribbon (4) of a balloon (5). The ear (3) contains a hole (9) that is conical and has ribs (1) about an inner wall. A plug (12) compressively fits into the hole (9) in such a manner that the ribbon (4) of the balloon (5) runs between and is secured by them.