Abstract: A multiply promotional package and method of making same, wherein the package comprises an outer layer, an intermediate layer and an inner layer joined at least at there edges to enclose the package. Either of the oppositely disposed surfaces of the outer layer may contain a defined masking or message concealing area. A second masking area is provided in register with the first masking area. The masking areas provide a means of concealing a promotional message or indicia from the exterior of the package, until such time that the package and its contents have been purchased.