Abstract: Methods, systems, and apparatus, including computer-readable storage media for uniform resource locator (URL) customization. A request for URL customization may be received by one or more processors. The one or more processors may translate a URL associated with the request into a destination objection. One or more customized links may be generated based on the destination object. The destination object may include one or more of a brand, scheme, host, path, or query. Prior to translating the URL associated with the request into the destination object, the one or more processors may determine whether the URL associated with the request contains a known host by comparing a host of the URL to a list of known hosts.

Abstract: The technology is directed to a web browser and associated systems and methods for providing tailored experiences based on a user's use of the web browser. One or more processors may receive a requested URL and classify the requested URL into an activity type. The one or more processors may retrieve additional information associated with the requested URL based on the classified activity type and determine one or more driving actions based on the activity type and the retrieve additional information, each of the one or more driving actions configured to cause a web browser to perform an action. The one or more processors may provide the one or more driving actions, the classified activity type, and the additional information to the web browser.

Abstract: The technology is directed to a web browser and associated systems and methods for providing tailored experiences based on a user's use of the web browser. One or more processors may receive a requested URL and classify the requested URL into an activity type. The one or more processors may retrieve additional information associated with the requested URL based on the classified activity type and determine one or more driving actions based on the activity type and the retrieve additional information, each of the one or more driving actions configured to cause a web browser to perform an action. The one or more processors may provide the one or more driving actions, the classified activity type, and the additional information to the web browser.

Abstract: The present disclosure describes methods, systems, and computer program products for providing contextual ecommerce shopping cart adjustments. An indication of an expressed intent to perform an action not available in a first application is received. One or more applications capable of fulfilling the action are requested from a Service, the request to the Service including available contextual data. A policy and a list of applications that can fulfill the action are received. A second application is selected to perform the action based on the policy. A response is received from a transmitted query to an operating system to determine if the second application is installed, wherein the response indicates whether the second application is installed. The second application is installed if the second application is not installed. A deep link is executed into the second application so that the second application can automatically perform the action.

Abstract: The present disclosure describes methods, systems, and computer program products for providing contextual ecommerce shopping cart adjustments. An indication of an expressed intent to perform an action not available in a first application is received. One or more applications capable of fulfilling the action are requested from a Service, the request to the Service including available contextual data. A policy and a list of applications that can fulfill the action are received. A second application is selected to perform the action based on the policy. A response is received from a transmitted query to an operating system to determine if the second application is installed, wherein the response indicates whether the second application is installed. The second application is installed if the second application is not installed. A deep link is executed into the second application so that the second application can automatically perform the action.