Abstract: New electromagnetic interference (EMI) shielding pigments based on silver coated carrier pigments are disclosed which have a wider activity spectrum and are more economically available than previously known shielding pigments. The carrier pigments used are platelet shaped, ferro- or ferrimagnetic, Fe-containing, naturally occurring or synthetically produced laminar minerals. The Ag coating amounts to 5 to 25% by weight, based on the carrier pigment. Shielding pigments, which may be prepared by conventional chemical deposition of Ag or by sputtering, may be used for the production of EMI protective coatings and EMI protective films.

Abstract: Purple pigments based on glass frits having an average particle diameter (D.sub.50 value) of 0.5 to 50 .mu.m, of which the surface has a coating of essentially 0.05 to 5% by weight, based on the pigment, of colloidal gold and, if desired, color-modifying metals from the group consisting of Ag, Cu, Co, Ni, Sn, Ru, Rh, Pd, Os, Ir and Pt in a total quantity below that of the gold. The purple pigments do not require the hitherto necessary calcination step and can be used for pigmenting glazes, enamels, glass colors, decorative colors, plastics, printing inks and lacquers.